Daria Shapovalova is the first woman, who successfully put Ukraine on the world’s fashion map. She is the founder and creative director of the famous international event – Mercedes-Benz Kiev Fashion Days, founder of influential Russian-speaking website fw-daily.com and a world-known ambassador of young designers. Daria is a member of Top 500 people “shaping in the global fashion industry” in 2014 and 2015, according to Business of Fashion. Daria co-founded a showroom More Dash, which is based in Paris and promotes designers to the community of International press and buyers.
Daria launched her career in 2007 with the TV program in Ukraine, “Fashion Week with Daria Shapovalova”. Since that time Daria regularly attends fashion weeks as an editor and celebrity. Called “creative mentor of fashion in Ukraine” by Vogue Italy and “Kiev fashion’s Queen Bee” by Vogue UK, Daria Shapovalova established her native Kiev as a fashion capital in Eastern Europe.
Now Daria’s company LMG with a head office in Kiev organizes three fashion weeks, all sponsored by Mercedes-Benz – Mercedes-Benz Kiev Fashion Days (Ukraine), Mercedes-Benz Fashion Week Odessa (Ukraine), Mercedes-Benz Fashion Week Almaty (Kazakhstan).
Daria’s personal story, style and career are subjects of numerous articles in International press. Vogue Italy, Vogue Ukraine, Vogue Korea, Vogue UK, Interview Russia, Glamour Russia, Tatler Russia and many other famous magazines wrote about Daria’s achievements. “Thanks to Daria Kiev today is a respected fashion city where talented designers can show their collections and afterwards a lot of them achieve success in the International world of fashion” – Vogue Italy about Daria Shapovalova.
“Shapovalova herself is also recognised for her sartorial prowess and is frequently photographed outside of fashion shows and tents” – BOF about Daria. Daria’s pictures are everywhere in the Internet media and street style reports in biggest fashion magazines. What is so special in Daria`s style is that she is keen on combining famous International labels with the clothes of young and daring designers from all over the world.