As the fashion season is over, I think it’s time to resume all the beauty and excitement of last four weeks. Personally I have no doubt that they’ve been successful for big brands and their new creative directors, as well as for me and our showroom More Dash.
Designers from Western Europe and New Markets, represented at More Dash, have doubled or even tripled their orders. It’s great to realize that more and more people know about our beautiful location in Le Marais. It’s inspiring to see brands growing and evolving with us. Now we’re waiting for buyers to approve or cancel their orders and this period would last for 2-3 weeks, but More Dash’s dynamics is clearly positive.
Talking about shows at Paris fashion week, there were plenty to excite me. I think that Anthony Vaccarello’s debut at Saint Laurent was a gentle first step in his position: he treated Hedi Slimane’s legacy with respect, as well as the DNA of the legendary brand as a whole. Kenzo’s show was the one to amaze everyone with the set. Creative directors of the brand, Humberto Leon and Carol Lim used not a tremendous and technically complicated, but nevertheless impressive method and made up their models as ancient statues. Chanel show was again set in beautiful surroundings; what I especially enjoyed was their reference to interaction between fashion and technology.
All in all, I think that S/S’17 was a promising season: you can tell that people are tired of fashion system, and when that happens – be sure that something new is coming. On my opinion, we’re on the edge of technological revolution in the fashion industry, as we’ve already passed the digital one. Big fashion houses are trying to finally welcome XXI century in the fullest way possible, to modernize themselves and use all means. We can see how marketing now prevails over quality of the products itself. We also get used to the high speed of fashion process: I, as a person of a new generation, enjoy seeing brads implementing see-now-buy-now sales system. I’ve talked to many fashion world insiders who are against this innovation, but I guess it’s just a question of time for them to accept the unavoidable changes.