Milan Fashion Week with Daria Shapovalova. Part II.


My Saturday began at Vivetta show: it’s a relatively new brand, but already quite successful as the niche of fantasy and romantism that they have occupied wasn’t taken by any contemporary brand before. Even though her looks remind me of Valentino, Vivetta totally stands out from the other contemporary designers. Next one was Antonio Marras: collection was bright as always, with numerous prints, textures, accessorises and decorative details. This time we were really impressed with the show though: it began with a performance featuring afroamerican models reading newspapers at a hairdressers salon, creating a real Mali island atmosphere (which was the inspiration for the collection), and ended with fiery dances.




Of course, I’ve visited Prada re-see: I’m always mesmerized with the works of Miuccia. This season designer was working with the idea of combining technologies and femininity, building your fashion look as a shield for protection, including eastern motives and making her clients feel comfortable. Unusual usage of marabou feathers, lots of flats, pajama-like looks, multilayered outfits are the key-points of the collection, though my personal favorites were the evening looks.




After the re-see I’ve headed to Paula Cademartori presentation. That day I was wearing her brand’s shoes and I have to admit that their convenience totally proves that the designer knows a secret of quality footwear manufacturing. Now Cademartori is sold at more than 100 boutiques all over the world; however, American market is still the one she has to conquer. During the breakfast-styled presentation at Mandarin Oriental Hotel Paula also introduced her first jewelry line, consisting of 4 mono-earrings.


My next destination was Ermanno Scervino’s show, where I’ve seen a good collection, traditionally balancing on the edge of femininity but still managing not to look too sugary.


After that I’ve spent time at Pitti Super, as this year Milan trade-show dedicated it’s main pavilions to designers of Eastern Europe: together with More Dash showroom they’ve created a line-up of 10 brands – Anouki, Bekh, Dafna May, Deeply Personal, FLOW the Label, Marianna Senchina, Proskurovskaya, Shushan, Theo and WeAnnaBe. I’ve finished my day with Au Jour Le Jour fashion show and a business dinner with my colleagues from showroom Tomorrow LTD.


I’ll begin my last Milano day’s description from it’s ending: me and my business partner Natalia Modenova always attened a dinner, organized by Missoni family. This event traditioanally closes Milan fashion week and gathers all the main fashion-industry players together: we eat Italian food and chat till late, summing up all the surprises of previous days. The dinner was preceeded by Missoni show: this year we’ve seen a beautifully styled collection, with cool swimwear looks and definite trend for a high-waist – a hello from the 90-s. MSGM collection by Massimo Giorgetti was among the designers who support the frills trend, which was obvious to be a hot one after the Mercedes-Benz Kiev Fashion Days already.




Another big event for me on Sunday was Marni show as I’m a dedicated fan of what Consuelo Castiglioni creates: beautiful colors, beautiful silhouettes.


So this is how Milan fashion week ended up for me. Afterwards I headed to Portugal on a business trip, details of which will for now remain a secret. See you in Paris!