Milan Fashion Week with Daria Shapovalova


New fashion season passes under the slogan of digital revolution. Almost all the young brands have been successful thanks to social networks.

MSGM is also among then, and I was happily surprised to see the following request before the show: “We kindly ask you not to post any pictures of the show on social media”. I must say, the result we saw on the runway was worth hiding away your smartphone and paying more attention to the clothes. “No big inspiration, no theme, just clothes.” – this is how Massimo Giorgetti described the collection, which perfectly mixed up various patterns, colours, textures, prints, spots, checks and pleats, ruffles and bows.

I was also happy to visit Trussardi FW 16 show, which reinterpreted the heritage of the family brand and took it to the new horizons, with masculine and feminine elements gloriously combined in this collection.

Video by Tanu Muino